I received my Ph.D. in the Organization Studies, Department of Sociology and Anthropology at the Hebrew University of Jerusalem (2017). After completing my post-doctoral stays in Jerusalem, Berlin and Oxford, I am glad to come back to the Department of Asian Studies as the Chair of Korean Studies Program.
I work on South Korea's economic miracles, also known as "Miracle over the river Han" and cultural miracle, also known as "the Korean Wave" or Hallyu. My research interests include the image of Korea in the business world, technological innovation and espionage, soft power, creative cultural industries, fandom and more.
1. Lyan, Irina and Frenkel, Michal (2020). Industrial espionage revisited: Host country-foreign MNC legal disputes and the postcolonial imagery. Organization, https://doi.org/10.1177/1350508420928517
2. Lyan, Irina (2019). Welcome to Korea Day: From diasporic to fan-nationalism. International Journal of Communication, 13, 3764-3780.
3. Otmazgin, Nissim and Lyan, Irina (2018). Fan entrepreneurship: Fandom, agency, and the marketing of Hallyu in Israel. Kritika Kultura, 32, 288-307 (reprinted in Transcultural Fandom and the Globalization of Hallyu. Edited by Park Gil-Sung, Nissim Otmazgin and Keith Howard. Seoul: Korea University Press, pp. 155-179).
4. Lyan, Irina and Levkowitz, Alon (2015). From Holy land to “Hallyu land”: The symbolic journey following the Korean Wave in Israel. Journal of Fandom Studies, 3(1), 7-21.
5. Lyan, Irina, Zidani, Sulafa, and Shifman, Limor (2015). When Gangnam hits the Middle East: Re-makes as identity practice. Asian Communication Research, 12(2), 10-31.
6. Frenkel, Michal, Lyan, Irina, and Drori, Gili S. (2015). Reproducing self and the other: The role of cross-cultural management discourse and training in shaping Israeli-Korean collaborations. In Routledge Companion to Cross-Cultural Management. Edited by N. Holden, S. Michailova and S. Tietze. London: Routledge, pp. 399-408.
7. Lyan, Irina and Levkowitz, Alon (2015). Consuming the Other: Israeli Hallyu case study. In Hallyu 2.0: The Korean Wave in the Age of Social Media. Edited by S. Lee and M. Nornes. Ann Arbor: The University of Michigan Press, pp. 212-228.
8. Otmazgin, Nissim and Lyan, Irina (2014). Hallyu across the desert: K-pop fandom in Israel and Palestine. Cross-Currents: East Asian History and Culture Review, 3(1), 32- 55.
At the Department of Asian Studies, I teach BA seminars on "Korean economic miracle" and "Popular culture in South Korea". I also teach mandatory courses: "Understanding North Korea"; "Pre-modern Korea", and "Gender and sexuality in Korean cinema and literature." In the past I managed two combined programs with Business Administration (2013-2017) and International Relations (2016-2017) coordinating guest-seminars with businessmen, diplomats, and academics - Forum of East Asian Economies and Asia in International Arena.