I received my Ph.D. in the Organization Studies, Department of Sociology and Anthropology at the Hebrew University of Jerusalem (2017). After completing my post-doctoral stays in Jerusalem, Berlin and Oxford, I am glad to come back to the Department of Asian Studies as the Chair of Korean Studies Program.
I work on South Korea's economic miracles, also known as "Miracle over the river Han" and cultural miracle, also known as "the Korean Wave" or Hallyu. My research interests include the image of Korea in the business world, technological innovation and espionage, soft power, creative cultural industries, fandom and more.
1. Lyan, Irina (2021). “Koreans are the Israelis of the East”: A postcolonial reading of cultural similarities in cross-cultural management. Culture and Organization (link).
2. Lyan, Irina (2021). “Start-up Nation” vs. “The Republic of Samsung:” Power and politics in the partner choice discourse in Israeli-Korean business collaboration. Critical Perspectives in International Business (link).
3. Lyan, Irina (2021). Between two homelands: Diasporic nationalism and academic pilgrimage of the Korean Christian Community in Jerusalem. S/N Korean Humanities, 7(1), 37-70. (link).
4. Lyan, Irina and Frenkel, Michal (2020). Industrial espionage revisited: Host country-foreign MNC legal disputes and the postcolonial imagery. Organization (link).
5. Lyan, Irina (2019). Welcome to Korea Day: From diasporic to fan-nationalism. International Journal of Communication, 13, 3764-3780 (link).
6. Otmazgin, Nissim and Lyan, Irina (2018). Fan entrepreneurship: Fandom, agency, and the marketing of Hallyu in Israel. Kritika Kultura, 32, 288-307 (reprinted in Transcultural Fandom and the Globalization of Hallyu. Edited by Park Gil-Sung, Nissim Otmazgin and Keith Howard. Seoul: Korea University Press, pp. 155-179) (link).
At the Department of Asian Studies, I teach mandatory courses on modern and pre-modern Korea and elective courses on "Korean economic miracle," "Popular culture in South Korea," and "Gender and sexuality in Korean cinema and literature." In the past, I managed two combined programs with Business Administration (2013-2017) and International Relations (2016-2017) coordinating guest-seminars with businessmen, diplomats, and academics – “Forum of East Asian Economies” and “Asia in International Arena.”